Specialist expertise.
One trusted network.
ASG Associates are experienced independent professionals who strengthen our consulting and client delivery capability. They bring specialist knowledge, trusted industry relationships and practical experience to client engagements across Australia and the Asia-Pacific region.
Meet Our Associates
Aviation & Airports
Operational insight.
Specialist capability across airline and airport operations, safety, regulatory compliance, training, workforce planning, commercial strategy and industry development.
SIMON WESTAWAY
ASG Associate – Aviation
Simon Westaway is an accomplished aviation, airports and tourism executive with more than 25 years of experience in senior leadership, strategy, government engagement and industry advocacy. A former CEO of the Australian Airports Association, Simon has also held executive roles with Jetstar, Impulse Airlines, Tourism Australia and the Australian Tourism Industry Council. He supports ASG clients across airport and airline strategy, aviation policy, stakeholder relations, route development and sustainable market growth.
Key Capabilities
- Airport & Airline Strategy
- Aviation Policy & Advocacy
- Government & Stakeholder Relations
- Route & Market Development
- Tourism & Visitor Economy
- Corporate Affairs & Stakeholder Relations
BONY SHARMA
ASG Associate – Aviation
Bony Sharma is a senior aviation and technology executive with more than 25 years of international experience across aviation software, digital transformation, pilot training and enterprise sales. His leadership experience includes Boeing Global Services, Boeing Training Services and Aireon, securing major contracts and expanding aviation businesses across Asia-Pacific. Bony supports ASG clients with technology commercialisation, market entry and strategic partnerships, connecting complex aviation systems and training solutions with practical operational and commercial outcomes.
Key Capabilities
- Aviation Technology
- Digital Transformation
- Enterprise SaaS Solutions
- Airline Operations Systems
- Pilot Training Solutions
- APAC Market Entry
ANNE NORWAWI
ASG Associate – Aviation
Anne Norwawi is a global commercial and transformation executive with 24 years of international aviation and aerospace experience across OEMs, aircraft leasing, MRO and digital aviation. She has generated USD 1.15 billion in career turnover and built a track record of scaling businesses, optimising P&L, entering new markets and executing complex strategic transactions. Her experience includes building a USD 40M APAC operation from the ground up, driving 75% revenue growth for an aviation MRO and SaaS business, executing a USD 220M aircraft transaction and contributing to an USD 850M regional order book. Anne brings a distinctive ability to connect commercial strategy with engineering, operations and digital transformation, making her particularly well suited to growth strategy, commercial transformation, aviation strategy, market entry and operating-model engagements.
Key Capabilities
- Aviation Commercial Strategy
- International Business Development
- Aircraft, MRO & Aviation Technology Sales
- Market Entry & Expansion
- P&L Optimisation
- Commercial Governance
MOHD DANIAL ISMAIL
ASG Associate – Aviation
Danial Ismail is an aviation business development and corporate strategy professional with over 20 years of experience across aviation, telecommunications, financial services, loyalty and travel. During seven years with Malaysia Airports Holdings Berhad, he supported international airport investments, led the management contract bid for King Abdulaziz International Airport in Jeddah, and assessed opportunities across Asia and the Middle East. He also developed aviation partnerships within Malaysia Aviation Group’s Enrich division. He brings aviation, financial and commercial expertise to ASG clients in airport investment, international tenders, market assessment, business planning and strategic partnerships across Asia-Pacific and beyond.
Key Capabilities
- Airport Business Development
- Airport Investment & Operations
- International Tender Management
- Commercial Due Diligence
- Aviation Market Research & Intelligence
- Financial Modelling & Business Cases
Aerospace capability
Commercial perspective.
Experience across aerospace manufacturing, engineering, maintenance, supply chains, market development and strategic industry partnerships.
RAHUL KASHYAP
ASG Associate – Aerospace
Rahul Kashyap is a senior aerospace executive and engineer with nearly 30 years of international experience across aerospace manufacturing, engineering, MRO, defense aviation and strategic business development. As CEO and General Manager of UMW Aerospace, he led the growth of Malaysia’s first Tier 1 aeroengine component manufacturing facility for Rolls-Royce. Rahul supports ASG clients in scaling aerospace operations, transferring complex technologies, strengthening OEM partnerships, optimizing supply chains and delivering major engineering and manufacturing programs.
Key Capabilities
- Aerospace Manufacturing
- Strategic Growth & Market Development
- Global OEM Partnerships
- Program Leadership
- Technology & Work Package Transfer
- MRO & Engineering
Defence & Technology experience
Assured delivery.
Expertise in defence aviation, capability development, airworthiness, governance, compliance, training systems and program delivery.
STEPHEN BAKER
ASG Associate – Defence & Technology
Stephen Baker is an experienced defense aviation leader, technology entrepreneur and company director with expertise spanning military aviation, artificial intelligence, cybersecurity, automation and digital transformation.
A former Royal Australian Air Force officer and pilot, Stephen held senior flying and leadership appointments, including leading the RAAF Roulettes aerobatic team. He later established and led technology businesses supporting Defense, government and industry. Stephen advises ASG clients on responsible AI adoption, governed automation, cybersecurity, data integrity and digital transformation within regulated and mission-critical environments.
Key Capabilities
- Defence Aviation
- Artificial Intelligence & Automation
- AI Governance & Risk
- Cybersecurity
- Digital Transformation
- Data Integrity & Governance
Aviation Analyst
Evidence-based strategy.
Specialist expertise in aviation market research, fleet and network planning, airport analysis and traffic forecasting, supporting informed commercial decisions and strategic growth.
NARENDRA SHINDE
ASG Associate – Aviation Analyst & Market Intelligence Specialist
Narendra Shinde is an aviation analyst specializing in airline market research, fleet and network planning, airport analysis, traffic forecasting and commercial aviation strategy.
With a Master of Science in Air Transport Management from the University of Surrey, Narendra uses platforms including OAG, Cirium and Sabre to deliver evidence-based market intelligence. At ASG, he supports client advisory, market development and business development initiatives across the aviation sector.
Key Capabilities
- Airline Market and Competitor Research
- Fleet, Capacity and Route Analysis
- Airport and Aviation-Market Analysis
- Traffic Forecasting and Market Intelligence
- Aviation Strategy Research
- Briefing Papers, Reports and Presentations