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AVIATION · AEROSPACE · BUSINESS ASIA-PACIFIC
ALTITUDE NEWS

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Highlights, industry engagement and perspectives from Altitude Strategy Group.

More from ASG

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Describe ASG highlight one 01
Article 2026

Pilot Proficiency: More Than Passing a Check

Pilot proficiency is not simply about passing a simulator check or maintaining a licence. It is about maintaining competence, judgement and readiness every time a pilot enters the flight deck.

Describe ASG highlight two 02
Article 2026

How Vietjet Built a Successful Airline in Thailand — and What Others Can Learn From It

Vietjet Thailand is one of the strongest examples of an Asian airline brand successfully entering and establishing itself in another national market. Vietjet combined a recognised regional brand with a locally licensed airline, an established low-cost operating model and a strategy tailored to Thailand’s aviation and tourism market.

Describe ASG highlight three 03
Article 2026

More Than a Paint Shop: Why Aircraft Surface Finishing Is Corrosion Control

Aircraft liveries, logos and colours are important for airline branding, but appearance is not the primary engineering reason aircraft are painted. The coating system is applied principally to protect the aircraft structure from corrosion, environmental degradation and surface damage throughout its operating life.

Describe ASG highlight four 04
Article 2026

Talent Acquisition: The Key to a Good Hire Is the Salary You Offer

In talent acquisition, there is a simple truth that many organisations still underestimate: The quality of talent you attract is directly influenced by the salary and benefits package you offer. It sounds obvious, yet many hiring challenges begin with one fundamental issue—the market salary benchmark has not been properly understood or accepted internally.